Nov 03, 2005 21:45:00

Ok, this is "back of the napkin math", but it blew my mind.

World of Warcraft.
2 Million Subscribers.
$50 retail box, of which, maybe $25 goes to Blizzard, if they are lucky.
$14.99 per month from the two million players, for 12 months.

$409 Million in Revenue.

This is not a rant, just a mind blowing observation.

Vivendi Universal recently posted its annual earnings. $5.84 billion. If Vivendi was a US company (it is based in France) that would put them right around 325th on the Fortune 500 list. I think it is amazing that us gamers, who probably always have felt like a minority in terms of entertainment outlets, now are creating numbers like this. Recently, I was told that the gaming market has surpassed the motion picture market in annual earnings. I'm currently searching for data on this, but the fact is, we're huge.

1 Vivendi Universal Games (VU Games) is a global developer, publisher and distributor of multi-platform interactive entertainment. The company is a leader in the subscription-based massively multi-player online (MMO) games category, and also holds leading positions in the PC, console and handheld games markets.

Submitted by Brent on Nov 03, 2005 21:45:00 CST (comments: 1)


'Blizzard is it's own publisher' by ErikHyrkas
Submitted on 2006-12-14 15:23:11 CST
Blizzard is it's own publisher. So, they actually do capture a better size portion of the box revenue than most game companies would who are published by a 3rd party. Clearly, the retail store gets a chunk still, but something to keep in mind.

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