A few things I noted from this letter:
- They try hard to make it sound personal -- referencing not only your character's name, but names of either your guildies or friends.
- They entice you with 10 free days of play, full rested XP since the last time you subscribed, and a special quest chain for returners (more on that later) with a unique reward at the end.
- They also make the pitch that the game's severely improved in the past few months, something I'll attest to as well. It's just far more of a fun game than it used to be, and better polished, and who can blame them for wanting to point out their accomplishments?
I don't blame anyone if there's nothing that could entice them back into WAR -- that this just wasn't the game for them. And I don't think we can blame Mythic for trying either. I've seen people surge away and toward the game in the past couple weeks, but I've remained pretty constant toward it -- it's a great way to pass a few hours of gaming, I love the changes they've made, and I can't wait to see what's next. I hope more people will want to give this title a second (or third) chance to see that too.