A Call For Subscriptions
Posted by Blog Posts from "WAAAGH!" - Gameriot.com [HTML][XML][PERM][FULL] on 12 March 2009, 4:31 pm
A clever and enticing e-mail has been unleashed on Warhammer relapsers -- AKA "unsubscribers" -- that my friend Stacey sent along to me.  It's an interesting read as a whole (I've only posted a small portion of it here), and proves that Mythic has some sort of marketing genius in their dungeon.  I guess it's just one of those things that's hard to put into words, but I like Mythic's attitude that shines through in all sorts of places, even in these shamelessly begging "please come back" e-mails.

A few things I noted from this letter:
  • They try hard to make it sound personal -- referencing not only your character's name, but names of either your guildies or friends.
  • They entice you with 10 free days of play, full rested XP since the last time you subscribed, and a special quest chain for returners (more on that later) with a unique reward at the end.
  • They also make the pitch that the game's severely improved in the past few months, something I'll attest to as well.  It's just far more of a fun game than it used to be, and better polished, and who can blame them for wanting to point out their accomplishments?
As for that "special quest chain", many players were noticing that we also could pick up the quest(s) in warcamps, but were having a hard time finishing them due to either an inactivated clickie, or because they're not toggled "on" yet.  This could be a bug that current players might exploit, so proceed at your own risk.

I don't blame anyone if there's nothing that could entice them back into WAR -- that this just wasn't the game for them.  And I don't think we can blame Mythic for trying either.  I've seen people surge away and toward the game in the past couple weeks, but I've remained pretty constant toward it -- it's a great way to pass a few hours of gaming, I love the changes they've made, and I can't wait to see what's next.  I hope more people will want to give this title a second (or third) chance to see that too.

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