Players Take Cues From Their Avatars
Posted by Zen of Design [HTML][XML][PERM][FULL] on 2 December 2009, 12:55 pm
Interesting research being done right here in Austin. The first experiment randomly assigned either black- or white-robed avatars to gamers playing “Jedi Knight II.” The second experiment assigned gamers roles as Ku Klux Klan members or physicians in a virtual museum. The control group was assigned transparent figures…. Subjects using the black-robed and KKK avatars consistently [...]

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