Independent game developers have at their disposal a wide variety of methods for trying to boost sales. Some of these include banding together with other indie titles to generate publicity, as seen time after time with the Humble Indie Bundle and its many imitators. The latest such scheme doesn't actually package unrelated games together or sell them at any price the buyer decides (as is the case with the HIB), but it is eye-catching in that there are a ton of indie games available right this very moment at heavily discounted prices.

The promotion, Because We May, runs for the last week of May (May 24 through June 1) and features games from Steam, iOS, Google Play, the Mac App Store, and the official websites of computer game developers. There is a wide array of titles available with more still being added, and none of this accounts for games that are on sale right now outside of the promotion (like Infinity Blade II, Grand Theft Auto III, and many of EA's titles).