Prognosticating the MMO the Mouse Built
Posted by Articles [HTML][XML][PERM][FULL] on 20 June 2008, 2:37 pm

I love Disney. Not the company, which is increasingly reaching to foul and loathesome depths in its push to get marketoys into the hands of little girls. Not even the man, though obviously he was a person to respect. I love Disney the gestalt, the overall combination of customer service, ambition, creativity and innovation that lets places like the happiest place on earth exist. Their Walt Disney World resort in particular is fascinating, a microcosm of a country all within the space of a few former swampy marshes.

Particularly engaging is the idea that - in almost every way - Disney is the ultimate MMO developer. Though their forays into the genre have been tentative so far, the house of mouse is poised to be the designer of the happiest places on meta-earth as well.

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