It was early winter 2002 when Shawn Andrich, a guy I sort of knew pretty well through a website we had both worked on together, came to me with a remarkably bad idea.
“We should make our own gaming website,” said he.
Shawn was criminally young, probably 12 or so at the time. I couldn’t possibly say for sure. I was still in my twenties, which is to say I was 29, and as a result idealistic, easily influenced and prone to questionable decision making. Were he, brash and Canadian as he is, to come to me now in my wizened old age of 39 with such an idea, I would probably put a brass horn to my ear and say, “Eh, what’s that sonny?” It would look ridiculous.
However, as the adult in the conversation at the time, it was probably my responsibility to point out at that moment, as others would over the coming weeks, that creating a gaming website was a fool’s errand that almost certainly would lead to nothing more than headaches and a significant, probably lasting blow to our egos. After all, the last thing the world needed was another website about video games.
What I did say is, “That’s a great idea!” Or something similar. Probably there was some sarcasm and pointless pontification involved, but an affirmation was the relevant core of the response.
And thus was hatched a scheme that almost certainly would fail quietly and unobserved by anyone: to create a gaming website designed to appeal to mature gamers. Gamers with families and mortgages. Gamers who were interested in more than just guns, gore and girls. Gamers with some sense of sophistication and passion. Gamers, one might say, with jobs.
And yet, here we are exactly ten years later. Yup, exactly ten years. And two weeks. And two days. And probably a few hours later. Ok, what I’m saying is I missed our ten year anniversary. Let’s celebrate anyway.