Save the Whales! And exploit them I guess.
Posted by Terra Nova [HTML][XML][PERM][FULL] on 30 May 2013, 5:12 pm
Edward CastronovaA report just out from the fine folks at Playnomics confirms that much of the money spent in digital economies is spent by a fairly small share of the players. Vegas calls them "whales." Playnomics says that fewer than 1 percent of players spend any money at all in games, on average. Most of us free ride on the top 1% of spenders who contribute a third of the money. I still like the game Lord of the Rings Online. It's free to play. When I look around in there, I see a very cool version of Middle Earth. It...

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