I am settled in for the morning, ready to watch the Microsoft E3 presentation, and I'm trying to think about what I want to hear them say to make me interested in their product again. And, short of walking back about 70% of what they've been saying over the past month, I'm hard-pressed to imagine what is going to get me back on the bandwagon. I'm not an incredibly strong-willed man, so I'm not going to drop a gauntlet and make a grand pronouncement about whether I'm buying The One or not. What I can say is if it were released this morning, I wouldn't want one.
It should be all about the games, and maybe I'm putting the cart ahead of the horse by having an opinion on the matter before Microsoft has walked out their gaming cavalcade — assuming I'm to believe they actually bothered to put one together — but the relentless barrage of bad decisions and arrogant pronouncements by the company really has been a bit much to take. While I probably can still be persuaded back into camp, right now what I actually feel is an almost petty, reactionary response. I find myself, at least partly, hoping they continue to fall flat on their face. I sort of hope they get up on stage in an hour-and-a-half, stiff armed in a meticulous facade of affected hip-casualness, and stay a course that only fans the outrage. Let them actually explain, straight-faced and through stiff, barely moving lips, why having their system require phoning home once-a-day is actually a benefit. I hope they spend more time talking about social apps and how Kinect can put up ads for fast food every time it hears my stomach growl — barely ever focusing on actual games, so engrossed in their own self-satisfied hubris that they chart a course toward certain failure.
They seem to wish nothing but ill of me of late, so turnabout is fair play. It's childish, I know, but you know what? Screw those guys.
Good, I think we're starting the week out on a note of personal growth. Meanwhile, the recent lesser of two evils that is sitting quietly in the background while Microsoft takes the heat (Sony) is busy publishing the long-awaited and apparently quite good The Last of Us. The new IP from perennial hit-maker Naughty Dog stands in the desert of a long E3 week, and, assuming they make any kind of splash with their PS4 this week, the long embattled Sony might just find itself back in good graces. At least for a day or two.
E3 week tends to be a release window vacuum, so to have any big release this week, much less one quite this big, is remarkable. That's a bold strategy, Cotton. Let's see if it pays off.