Trusting Bobby Kotick
Posted by Tobold's Blog [HTML][XML][PERM][FULL] on 29 July 2013, 5:04 pm
Bobby Kotick, the CEO of Activision Blizzard, is not a popular guy among gamers. He doesn't appear to be playing games himself, and made some insensitive remarks in the past about getting more money from gamers. So he is regarded as a "suit", somebody just in it for the money. So why should gamers trust him?

Well, it appears that he is rather good at making money. Activision Blizzard is a rather successful company, and Bobby Kotick was the second highest compensated CEO in the United States last year. So if Bobby Kotick is announcing World of Warcraft losing another 600,000 subscribers, and at the same time leveraging a buyout of Activision Blizzard from Vivendi, I can't help but think the man knows something about Blizzard's upcoming games that we don't. We all agree that he and his partner don't put $100 million of their own money into Activision Blizzard just because they love games so much.

A management buyout is one of the few legal ways where you can get away with insider trading, betting on your own company that you know better than most people. So I'm trusting Bobby Kotick that there will be a surprise coming from Blizzard. "WoW is dying" is just the sort of bad news you announce before a buyout so you get a cheaper deal. If somebody like Bobby Kotick is putting a lot of his own money into the company, it would be foolish to count out Blizzard yet.
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