We were not able to get out to see the new Captain America movie this weekend due to the logistics of babysitting. This got me thinking of perspective in costs.
Two tickets were going to cost us roughly $30, and probably a similar amount or more for babysitting. We don't go out to theaters the majority of the time because we'd rather stream stuff to our couch and have the option to take breaks etc - this typically costs between $4 and $20 per film depending on what streaming options are available. So you're talking about a wide range - as low as $4 and as high as $60 or so - for a two hour movie.
By contrast, Marvel Heroes had a variety of bundles for Captain America and Black Widow (who also appears in the film). Some of these don't make a ton of sense to me as someone who pays attention to the business model, which may just mean I'm not the target audience (e.g. if you love Captain America enough to be willing to pay $50 for all of his costumes, wouldn't you likely already own the hero and at least some of said costumes?). Setting aside whether the bundles are a good deal, the one that would make the most sense - if you want and don't own the heroes and at least two of the three added costumes - runs for about $28.50.
I don't like direct comparisons between online games and other forms of media, such as movies, because they are inherently not apples to apples. Amongst other things, I would not spend the money required to go to the movies every night, and it's actually very rare to find a film where both my wife and I are willing to deal with the time and expense to see it in theaters. The models are also completely different, in that Marvel studios is releasing two films per year and thus typically has only those two opportunities to get money from me, where Gazillion has a new sale every week.
I wouldn't even make the comparison except that I am spending the majority of my gaming time in a licensed MMO that's running cross promotion with the films. It's just interesting to be reminded periodically - costs of going to the movies are steadily rising and that industry is fighting tooth and nail against making it more convenient to pay for their product, while MMO costs are flat or falling and entry barriers have been reduced to near nothing.