Wow, seriously? How often are you folks at the PTC going to do this? Why "spank the industry" for what the retailers do? For that matter, why chastise the retailers when it's the parents that don't pay attention to what games are played by their children?
As the first commenter at Game Politics points out, Consoles have parental controls. It doesn't matter which games your kids buy if you use the functionality the game industry has already put into parents' hands.
Seriously, this is like what? Decade 3 of this claptrap? Parents, how many of your kids are at home, right now, watching the Saw movies? Or any slasher flick? How many of them are reading Stephen King, Clive Barker, Piers Anthony or any other author that is either graphically violent or pornographic in their narrative? Sure, I get it; Games are expensive for you buy and they're very popular and kids do sit in front of a display of some sort to play them... but isn't that also true of movies where they watch the screen or books where they sit and stare at printed pages?
New != Bad (!= means not equal, in case you didn't know).
Honestly, with the possible (And let me stress that word possible) exception of DVDs, no other form of media gives you parents as much control over what their children can and can't see or experience, as modern games do. It wouldn't matter if your kid got a hold of GTA IV, if you'd bother to turn on the console's content controls.
If you'd bother to parent your children, at all.
It's not our job to raise your kids, or protect them. That's your job. The games industry does A LOT to make sure that you can make informed choices and enforce your choices even when you're not there at the console with your children. Why do we also have to take the blame for you when you fail to avail yourself of all the help we've given you?
Do you think we feel good when you let your kids play GTA IV? I cringe inside at the thought, to be honest, but you know what? It's not my choice to make. I don't get to decide for anyone what games are good for them, or their children. I have to leave that choice up to the parents. Just like they need to leave the choice of what games we make up to us and we all have to leave the choice of what games are sold up to the retailers. That's what freedom is about, isn't it? Making choices for yourself and accepting the consequences?
I just wish parents would make a choice, instead of doing nothing and then blaming the industry when things go wrong for them.